A 1999 survey identified a decline in Takapuna of foot traffic between 25-35% over the previous year. There were also a large number of vacant commercial spaces with $2 and sex shops tenanting what had previously been top quality street locations.
Establishing a BID and strategic planning identified opportunities for business clustering underpinned by strong brand development of a light marine and recreation strategy.
Today, Takapuna Beach CBD is thriving.
The planning process also identified opportunities for collaboration on tourism development.
The Takapuna Boating Club is a long-established club situated on Takapuna Beach. The traditional relationships between the boating club and the Takapuna Beach BA have assisted with the securing of the World Youth Yachting Championships for Takapuna Beach. This resulted in 90 yachties with 60 of those being international yachties and their families coming to North Shore.
Good structure, strategic planning and governance can turn struggling town and city centres around. A good Business Improvement District (BID) can facilitate that outcome.